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Current: Pub. 15 2022 Issue 1
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"Reading is essential for those who seek to rise above the ordinary." ~Jim Rohn
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- Business publications are rated the first choice for staying in touch with what’s going on in their sector by 61% of decision makers.
- 83% of managers would recommend to people starting a career in their sector to read the business publications.
- A recent Nielsen Catalina study shows an average ROI of $7.81 for every $1.00 spent on print ads. Almost half of those surveyed preferred to look at an ad in print, and only 1 in 10 preferred to see that same ad in a digital version. And no one wanted to see it in an app.
- Print is tangible, it’s engaging, it’s readable, but most of all… it works!
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